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iADam WhatsApp + CRM

Own product · Customer contact · 2026

Your WhatsApp replies.
Your team sells.

WhatsApp with AI for small businesses that sell through chat: replies within seconds, a CRM record that fills itself in, visits booked in the calendar and quotes sent as a link. As an official Meta Tech Provider, we connect it in coexistence mode, so you keep your number and your app. From €90 a month per connection, with 14 days free.

Explore the product See the modules
One platform. The whole business.
Real screenshot Real screenshot of the product with a made-up demo business: the AI handles the chat, updates the record and sends a quote.
Dashboard
Real screenshot Real screenshot of the product with a made-up demo business: the home dashboard.
Demo · fictional data Demo of a customer conversation with fictional data.
Type
Own product (SaaS) · Meta Tech Provider
Channels
WhatsApp, Instagram and web chat
For
Small businesses that sell through chat
Status
Live with customers

The starting point

A phone full of chats. Nobody knows who replies.

Many small businesses sell through WhatsApp. But the chat lives on one or more phones, gets answered by hand during office hours, and customer details stay inside the conversation.

  1. Messages without a reply

    After hours or at busy times, messages wait. And the same questions get answered by hand over and over.

  2. Leads going cold

    You cannot see which conversations are waiting or which show buying intent. Without follow-up, the interest fades.

  3. Blind handovers and scattered data

    You pass a chat to a colleague without knowing if they saw it. Customer information is spread across the chat and other tools.

Read the full story

iADam is a WhatsApp inbox with artificial intelligence for businesses that sell through chat. The AI replies with the business's real information, asks the questions that matter and records the customer's details. It also sends photos and quotes and books visits.

When a person is needed, it hands the conversation to the team and alerts the person in charge with a sound. Everything stays organised in a CRM and in a dashboard that tells you what to do today.

It is our own multi-company product, and we built all of it: the design, the software, the AI agents, the connection with WhatsApp, Instagram and web chat, billing and the agency model. There are ready-made setups per sector, such as solar energy, real estate and windows and doors.

This is how many of the businesses it is made for work today: the company WhatsApp on one or more phones, answered by hand and only during office hours. Customer details stay inside the chat and never reach a record.

There is no way to see which conversations are waiting for a reply, which ones show buying intent or who is handling each one.

What hurts: messages left unanswered after hours or at busy times. The same questions answered by hand over and over. Leads going cold because nobody follows up. Handing a chat to a colleague without knowing if they saw it. And customer information spread across the chat and other tools.

The risk: losing sales because you reply too late, and having no view of your sales pipeline.

Process before technology. Each business decides what the AI may handle and what it may not: service areas, opening hours, booking rules and who a conversation goes to. A real example: the AI books visits on one island and, if the customer lives on another, it does not book and hands over to a person.

What the AI does: replies with the business's information and catalogue, asks questions with buttons, completes the customer record, scores buying intent from 0 to 100, moves the opportunity to the next stage, sends photos and quotes and books appointments.

What stays with a person: discounts and negotiation, cases outside the rules, customers who ask to speak to someone and anything the AI cannot solve with the business's data. As soon as a person types in a chat, the AI pauses in that conversation.

Coexistence. The business keeps its number and its WhatsApp Business app on the phone, while the platform works alongside it through Meta's official WhatsApp Cloud API.

Nothing made up. The dashboard's suggestions come from recorded facts: an appointment, a payment, a quote sent or how long the customer has been waiting. And they say where they come from: confirmed data, something the customer said or an AI estimate.

The record never deletes itself. The AI adds and corrects data but never removes what was already there, and every change is logged.

Handovers with a receipt. The conversation shows who was alerted and whether they saw it.

Each company with its own data. Companies are kept apart, can use their own AI keys and pay for their usage directly. Meta tokens are encrypted and Meta's signature is checked on every notification. Two-step login is available, and customers are told they are talking to an AI, as the EU AI Act requires.

The customer journey

From first message to opportunity.

The AI responds. Your team decides.

01 · Message

The customer writes on the channel they prefer.

WhatsApp, Instagram or the chat on your website: everything arrives in the same inbox, in real time.

Demo · fictional data Demo of the web chat with fictional data.
02 · Reply

A reply within seconds, even to a voice note.

The AI transcribes voice notes, reads photos and replies with the business's information. Whatever is missing, it asks with buttons.

Demo · fictional data Demo: a transcribed voice note and a photo read by the AI, with fictional data.
03 · Record

The record fills itself in.

While the customer talks, the AI saves name, city, need and budget, and leaves a mark in the chat. It never deletes what was already there.

Demo · fictional data Demo of a customer record filled in by the AI, with the marks in the chat. Fictional data.
04 · Handover

A person steps in when needed.

If the case calls for it, the AI pauses, assigns the conversation to the next person and alerts them with a sound. You see who was alerted and whether they saw it.

Real screenshot Real screenshot of the product with a made-up demo business: handover to a technician, with alert and 'seen'.
05 · Calendar

Appointments within your rules.

The AI checks the calendar, areas and services before booking. If the customer falls outside the rules, it hands over to a person.

Real screenshot Real screenshot of the product with a made-up demo business: the next appointment booked by the AI and the booking rules.
06 · Opportunity

Every lead an opportunity, with a priority.

The AI scores interest from 0 to 100 and moves the opportunity forward, never back. On the board you see who to call first.

Real screenshot Real screenshot of the product with a made-up demo business: the CRM board by stage, with values.

Four areas. One WhatsApp that sells.

01 · Answer on every channel

One inbox for everything that comes in.

WhatsApp, Instagram and web chat in one place. The AI replies, fills in the record and hands over to a person when it is time.

  • Replies with the business's information and catalogue
  • An automatic record that never deletes what was there
  • Rotating handovers, with alert and 'seen'
See how it works

  • WhatsApp inbox with AI Live

    Brings WhatsApp, Instagram and web chat conversations together in one inbox, in real time. The AI also reads buttons, photos and transcribed voice notes, and replies with the business's information. A person can step in, pause the AI or hand the conversation back at any time.

    The customer writes → The AI reads it, including photos and voice notes → Reply with the business's information → If a person types, the AI pauses in that chat

  • A customer record that fills itself in Live

    The AI takes the name, city, address, need, budget and sector-specific details from the conversation, such as the roof type. It leaves a visible mark in the chat, and the team can edit any field. Live since October 2026.

    Customer message → A few seconds later the AI reviews the conversation → The record is completed → Mark in the chat: 'The AI updated the customer details'

  • Handover to people and alerts Live

    When a person is needed, the AI pauses in that chat, assigns the conversation to the next person on a rotating list and alerts them with a sound. The AI decides based on the business's rules; the person helps the customer. Live since October 2026.

    The AI spots the case → It pauses in that chat → Assign and alert → The chat shows 'alerted' and 'seen'

Demo · fictional data Demo of an Instagram conversation with fictional data.

02 · Sell and book

From chat to appointment to sale.

Every conversation with interest becomes an opportunity. The AI books within your rules and the dashboard tells you what to do today.

  • CRM as a board, a list and a dashboard with pipeline
  • Calendar connected to Google Calendar
  • Quotes by link and payments through Stripe, Mercado Pago or Wompi
See how it works

  • Opportunity CRM Live

    Every conversation with sales interest becomes an opportunity with a stage, value, owner and interest score. You see it as a board, a list and a dashboard with pipeline and priorities. The AI only moves things forward and never undoes a decision made by a person.

    A lead comes in → The AI scores it from 0 to 100 → Moves it to the next stage, forward only → A person can move it at any time

  • Calendar Live

    A calendar for appointments and visits, with blocked times and booking rules per area and service, connected to Google Calendar. The AI checks the calendar and the rules before booking; if a case falls outside them, it hands over to a person.

    The customer asks for an appointment → The AI checks calendar and rules → Books within the rules → Outside them, hands over to a person

  • Quotes and sales Pilot

    The AI can prepare an indicative quote from the business's catalogue and send it as a link. The team records sales and payments, and there are payment links through Stripe, Mercado Pago or Wompi, set per company. Built and available; usage with customers is not measured yet.

    The customer asks for a price → The AI prepares a quote from the catalogue → Sends it as a link → A person records the sale

  • Home dashboard Live

    A greeting with what is due today, how conversations are trending, revenue collected, time to first reply and a 'next move' list with sales priorities, each with its reason. Live since October 2026.

    You open the dashboard → You see what is due today → Next move with its reason → You jump into the conversation

Real screenshot Real screenshot of the product with a made-up demo business: the CRM dashboard with pipeline and priorities.

03 · Campaigns and automation

Official templates and sends under control.

WhatsApp templates synced with Meta, bulk messages with a queue and limits, and automated flows. Built and available; usage with customers is not measured yet.

  • Templates synced with Meta
  • Bulk messages with a queue and limits
  • Automated flows
See how it works

  • Templates, campaigns and flows Pilot

    Official WhatsApp templates synced with Meta, bulk messages with a queue and limits, and automated flows. Built and available; usage with customers is not measured yet.

    Template approved by Meta → You choose the recipients → Sent with a queue and limits → Replies land in the inbox

Illustration Illustration of what this part does.

04 · Connect and scale

Your systems and your clients, connected.

Each lead's history reaches your ERP or CRM through the API and webhooks. And an agency can run several companies from one console.

  • Own API and webhooks with messages, record, attachments and events
  • One customer already receives its leads in its ERP
  • Agency console with a single invoice
See how it works

  • Integration with your systems Live

    Our own API and automatic notifications (webhooks) with the full history of each lead: messages, record changes, attachments and events. One customer already receives the full history of its leads in its ERP.

    Something happens in the conversation → Automatic notification (webhook) → Arrives in your ERP or CRM → Full history per lead

  • Agency model Live

    An agency manages several companies from one console, opens each one and gets a single invoice with an agency discount. This is live. The demo kit, with simulated customers and a test space to connect a test WhatsApp number, is finished but not yet published.

    Agency console → Open each company → One invoice with a discount

Illustration Illustration of what this part does.

Product status

What already works. What comes next.

The scope of the product, with its status in view.

Real screenshot Real screenshot of the product website, with the badge 'Tech Provider oficial de Meta · Acceso por invitación' (official Meta Tech Provider, access by invitation) and an illustrative example conversation.
One platform. The whole business.The AI responds. Your team decides.
  • Live

    AI inbox across three channels

    WhatsApp, Instagram and web chat in one inbox, live with real customers. In coexistence mode: you keep your number and the app.

  • Live

    Automatic record and handovers with a receipt

    Live since October 2026. The AI completes the record and hands over conversations, and you see who saw the alert.

  • Pilot

    Quotes, campaigns and flows

    Built and available. Usage with customers is not measured yet.

View all deliverables
  • Live

    CRM, calendar and home dashboard

    Opportunities with an interest score, appointments within your rules and a dashboard with the next move.

  • Live

    API and webhooks

    Each lead's history in your own systems. One customer already receives it in its ERP.

  • Pilot

    Quotes, campaigns and flows

    Built and available. Usage with customers is not measured yet.

  • In development

    Demo kit for agencies

    Simulated customers and a test space to connect a test WhatsApp number. Finished, not yet published.

  • In development

    More CRM and own file storage

    Dated tasks, loss reasons and reports (proposal). And received files in our own storage, because Meta only keeps them for about 7 days.

How it works in numbers

≈ 18 s
median AI reply time30 days to 17 Oct 2026, measured in production
24/7
available, also after hoursreplies with the business's information
0 to 100
interest score for every leadso you know who to call first
Once
customer details are typedthe record fills itself in from the chat
View all figures
With receipt
every handover to a personyou see who was alerted and whether they saw it

Source: the median reply time was measured in the production database on 17 October 2026, excluding internal, test and demo spaces. The rest describes how the product works. Sales and hours saved: not measured.

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