We’re Not Just Another Agency
We Build What Others Only Talk About
iADam was born from 16 years in the trenches of digital marketing across Latin America, Spain, and Europe. We didn’t arrive at AI because it’s trendy — we arrived because after a decade and a half solving real business problems, AI was the natural answer to everything we’d learned.
Where We Come From
It all started in Latin America. Mauricio Rodríguez began his digital marketing career when Facebook was still just for universities and Google Ads was an experiment. Since then, he’s built marketing strategies for companies in Colombia, Mexico, Spain, and finally the Netherlands.
16 years of campaigns, funnels, automations, landing pages, SEO, SEM, social media — thousands of hours of work that crystallised into one simple truth: most marketing processes are repetitive, predictable, and automatable.
When generative AI exploded, it wasn’t a surprise. It was a confirmation. Everything we’d dreamed of automating for years was suddenly possible. And so iADam was born.
Why “iADam”?
The “i” stands for intelligence — artificial and human. “ADam” is our AI assistant, Dam, and also a reference to the first human: the intersection of human and artificial. Because we believe the best AI doesn’t replace people — it empowers them.
16 Years in 60 Seconds
The Beginning
First digital marketing campaigns in Latin America. Google Ads, SEO, and the first websites that actually converted.
Automation
Discovering the first automation tools. Email marketing, CRM, and the first funnels that ran themselves.
Expansion to Spain
Leap to the Spanish and European market. New clients, new challenges, same obsession with measurable results.
Groningen
Move to the Netherlands. New market, new opportunities. The perfect blend of tech innovation and business mindset.
The AI Revolution
Generative AI changes everything. 16 years of experience meets the most transformative technology of our era.
iADam Is Born
Official founding of iADam. Not an agency that talks about AI — one that builds it. Chatbots, voice agents, automation, and web with built-in intelligence.
Today
50+ projects delivered. Clients in the Netherlands, Spain, Tenerife, and across Europe. Groningen becomes the AI capital of the Netherlands. And we’re at the centre.
The Numbers
What We Believe
Build > Talk
Anyone can make a presentation about AI. We build. Real code, real solutions, real results.
Results > Promises
Dashboards from day one. If we can’t measure the impact, we don’t recommend it.
Honesty > Sales
If your business doesn’t need AI, we’ll tell you. We don’t sell solutions that don’t solve real problems.
People > Technology
AI is the tool. Your team is the engine. We train, we don’t create dependency.
The Founder
Mauricio Rodríguez
Founder & CEO, iADam
Colombian by birth, citizen of the world by choice. 16+ years in digital marketing. Has built strategies for companies in Colombia, Mexico, Spain, and the Netherlands.
Obsessed with the intersection of technology and business. Believes AI shouldn’t be just for big corporations — every SME deserves access to tools that actually work.
Speaks native Spanish, fluent English and Dutch. Lives in Groningen with his family. Loves coffee, elegant automations, and honest conversations about what AI can (and can’t) do for your business.
Meet Dam
Our AI assistant. He knows everything about IADAM, qualifies leads, and can connect you with our team. Ask him anything.
Ready to work with us?
No hard sell. Let’s talk about your business and see if it makes sense to work together.