Own product · Political campaigns · 2026
Campaign intelligence on themes, narratives, crises and competitors, with AI and human review
Radar, with the NEXUS assistant, helps campaign teams understand what is going on. It maps themes, narratives, crises and competitors and analyses comments with AI, after which a person reviews the outcome. It is live.
- Live
- in production, version 3
- 1,000
- comments per diagnosis at most
- Human
- review of every AI diagnosis
In a campaign the conversation changes every day. Teams want to know which topics matter, which stories circulate and where a crisis starts, without spending days reading comments.
Radar is our answer, under the Marketing Político Digital brand. It is multi-tenant, with roles and reports per campaign.
The challenge
There is too much information to follow by hand: news, social media and thousands of comments. Yet unreviewed AI analysis is risky in a political context.
The team needs a fast overview, but interpretation has to stay with people.
Our approach
We made AI an aid, not a verdict. Comment diagnosis is structured by sentiment, emotion and theme, and a person reviews and corrects it before conclusions are drawn.
Sources are switched on per campaign, so each team only uses what it needs.
The solution
An overview of the political conversation, with people drawing the conclusions.
- 01
Panorama
Themes, narratives, crises and competitors in one place.
- 02
NEXUS Ask
Ask questions about your campaign's saved analyses.
- 03
Comment import
Import comments, including via a Chrome extension for Facebook.
- 04
AI diagnosis with review
Up to 1,000 comments at a time by sentiment, emotion and theme, reviewed by a person.
- 05
Report and planner
An intelligence report, a guide and a planner for the team.
Result and impact
A campaign team can now see quickly what is happening and discuss it, with interpretation in its own hands. We do not name campaigns, candidates or results.
What is now possible: extending per source, such as YouTube, news and Meta, when a campaign needs it.
Services in this project
Related projects
Sound familiar?
Book a free 30-minute call. Within 48 hours you get a plan with price and timeline.