AI Analytics & Dashboards
One place where the numbers agree with each other
We build one live dashboard across every channel, fix the tracking underneath it, and put an AI layer on top that explains what changed and why. You stop assembling reports and start reading conclusions.
The Problem
Your data lives in six places and none of them match. Google says one thing, Meta claims every sale twice, and the monthly report takes a day to assemble and is out of date the moment it lands.
How It Works
Tracking Audit
We check what is actually being measured. Most accounts are double-counting conversions or missing them entirely, which makes every downstream decision wrong.
Single Source of Truth
Channels, CRM and website data pulled into one place with consistent definitions, so a lead means the same thing everywhere.
Dashboard Build
A dashboard designed around your decisions, not around what the tool exports by default. Cost per lead, channel contribution, trend.
AI Commentary
An AI layer that writes the summary: what moved, by how much, and the most likely cause. Delivered on a schedule you choose.
Meet Dam
The proposal you're still writing at 10pm. The WhatsApp that came in at 7:30pm and nobody answered. The call that slipped through between meetings. Dam makes sure that stops happening. Trained on your business, fluent in English, Dutch and Spanish, on 24/7. Tell him in one line what keeps you up at night and you get a concrete answer back.
What’s Included
Cross-Channel Dashboards
Google, Meta, TikTok, LinkedIn and organic in one view, with consistent metrics instead of five different definitions of a conversion.
Conversion Tracking Repair
GA4, Google Ads, Meta Pixel and Conversions API configured correctly, including server-side where the browser is unreliable.
Automated Reporting
Reports delivered to email or WhatsApp on your schedule. No one has to remember to build them.
AI Anomaly Alerts
You get told when cost per lead jumps or a campaign stalls, on the day it happens rather than at month end.
Plain-Language Summaries
An AI-written explanation of what the numbers mean, so the dashboard is useful to people who do not live in analytics tools.
GDPR-Compliant Setup
Consent mode and data retention configured for European requirements, not retrofitted afterwards.
Why iADam
Frequently asked questions
We already have GA4. Why is that not enough?
Which tools do you build the dashboards in?
Can this work without running ads with you?
How does the AI part avoid making things up?
See it in action, real restaurant, real AI
Try our live restaurant demo: order via the AI chatbot, get called by the voice agent, and receive a real confirmation email. Everything actually works.
Do your channels disagree about what a lead costs?
We will audit your tracking and show you where the numbers break, free and before you decide anything.